Minutes Matter

Every minutecounts.saves.matters.For the people you love.

Real-time wildfire alerts for you, your family, and everyone you're watching out for — before it's too late.

For Evacuees Everywhere

Know they're safe.
From anywhere.

Whether you're across the street or across the country, Minutes Matter keeps you connected to the people you care for — so you can breathe easier.

Alerts Before Orders

Get notified the moment satellite data detects a fire — before official evacuations are even called.

Safe Check-Ins

Your loved one taps once to confirm they are safe. You see it instantly, wherever you are.

Clear Evacuation Routes

Step-by-step guidance to safely leave your area, with the nearest shelters and open roads updated in real time.

Our Mission

Closing the gap between
signal and safety.

The Problem

Alerts arrive too late.
Or not at all.

Fires can double in size in minutes. Official warnings come too late — and in rural areas, for minorities and caregivers, they often don't come at all.

"By the time an evacuation order is issued, the safe window to leave may already be closing." — National Wildfire Coordinating Group

We built a fix.

99.74%
fires with no order
11.5h
median delay
disparity gap
60K+
incidents studied
Minutes Matter app
How It Works

Four steps to safer evacuations.

1
Data Ingestion

Signal Detection

NASA FIRMS and WatchDuty data streams detect fire incidents in real time, before formal evacuation orders are ever issued.

2
Intelligence Layer

Gap Analysis

We identify where formal evacuation orders are missing despite clear fire signals, closing the critical information gap.

3
Vulnerability Mapping

Equity Scoring

CDC Social Vulnerability Index data identifies which communities are most at risk and least likely to receive timely alerts.

4
Delivery

Personalized Alerts

Evacuees receive tailored alerts, accessible evacuation routes, and safe shelter locations in plain, accessible language.

Protecting those who
need it most.

Your Voice Matters

Nobody Knows Them Better Than You.

When you reach out to a loved one with real information a fire bearing down, a route still open, a window to move they listen. A call from you carries weight that no automated alert ever will.

Most tragedies happen not from lack of warning, but from no action taken at all. Be the reason they moved in time.

Person connecting with a loved one
Stay Connected

Distance Is Not a Disadvantage.

Whether you're across the street or across the country, Minutes Matter keeps you connected to the people you care for.

You don't have to be there to protect them. You just have to be informed.

Person staying connected remotely
Take Action

Don't Wait. Initiate.

Official evacuation orders come late. Emergency services are overwhelmed. The window to move safely closes fast. Most people who didn't make it out in time weren't uninformed. They were waiting for someone else to make the call.

Minutes Matter puts the signal in your hands before the order is issued. Don't wait for someone else to act. You can be the one who makes the call.

Person taking action in an emergency
Join Us

Make the Switch.

The families who need early warnings most are the ones standard systems fail first. Slower to evacuate, harder to reach, further from help. Minutes Matter was built for them — and for you.

Personalised alerts, accessible routes, check-in tools, and Flameo — an AI assistant that helps plan evacuations in plain language. Free for all users.

Caregiver with family member
Get Started

Join Minutes Matter

Access real-time wildfire intelligence tailored to your role.

Free for all users.

Free Access

Evacuee

Free

Because when every second counts, you shouldn't have to search for answers.

  • Real-time wildfire alerts near you
  • Evacuation route guidance
  • Go-bag & prep checklists
  • Flameo AI assistant
  • 30+ language support
  • Accessible for elderly & caregivers

Free to sign up — no add-on fees

Emergency Responder

Org Access

  • ML-powered signal gap maps
  • Incident command dashboard
  • Equity-weighted alert tools
  • CDC SVI risk overlays
  • Resource deployment tracking
  • Multi-agency coordination view

Contact your emergency coordinator for an invite

Flameo